Who is this guide for?

This Handbook has three primary topics: 

1. Those just gettings started (SETUP)
2. Those looking for tools, tricks and techniques (MANAGE)
3. Those looking to expand their network and increase effectiveness (GROW)

These topics apply to these audiences:

At a high level, we're targeting

1. Business looking to expand their messaging reach
2. Groups & Causes
3. Individuals

Non profits are treated as businesses (it's not for profit, not not for revenue!)

Universities & Alumni Associations, Church Groups, Sports Teams, Small Business, Small Non Profits, Large NGOs, etc

Eventually we seek to create a "tear out" guide for each of the sub-groups above.