YouTube
What is YouTube?
YouTube is the largest online video sharing Web site. The ability to share videos, and to post "video replies" is what makes YouTube social. Once a video is posted it becomes available to millions of Internet users instantaneously. This type of content is called user-generated because it does not originate from traditional media outlets. Videos can be viewed directly on the You Tube Web site and also through cell phones, which allows for broader viewership.
Why should you use YouTube?
YouTube is the best way to spread a video message, but it is not always an effective (nor permissable) mode of advertising. If you are attempting to build a brand following, create buzz+ around the features or capabilities of a product, or spark a rousing discussion that spills over into more traditional media, use YouTube.
Who uses YouTube?
The most successful YouTube users create channels and regularly post interesting and engaging content. This content can then drive traffic to other distribution means where the audience can be called to action.
